Kia Optima vs. the Ford Competition in Pendleton, SC

2019 Kia Optima Goes Head-to-Head with Ford Fusion -- Which Mid-Size Car is Right for You?

As capable, safe, expertly equipped, and exceptionally accommodating sedans go, ours has been a favorite of South Carolinians since its debut in 2000. However, there are still plenty of other options to choose from out there. Not the least among them come from rivals like Ford. Check out how the latest Kia Optima fares against its Ford Fusion counterpart here at Kia of Anderson, for example. You'll quickly see that it's our Korean craftsmanship excellence that pulls ahead where it counts.

2019 Kia Optima vs. 2019 Ford Fusion

2019 Optima sets the stage in four trims: an LX base, step-up S, midrange EX, and fully loaded SX. 2019 Fusion squares up with five: its base S and SE, mid-level SEL, top-tier Titanium, and a V6 Sport trim. Where Optima excels is in the details.



  • Choose to purchase or lease a new Optima, and you'll find it's affordable. Its MSRP starts at around $22,900 reaching only $31,900 at the top of the line. A new Fusion might weigh in at a comparable $22,800 at its base level, but that cost rockets up to $40,015 in the highest trim.
  • Kia offers better warranty coverage. Count on a 5-year/60,000-mile limited basic warranty, with the same duration for roadside assistance support, 10 years or 100,000 miles of limited warranty coverage on your powertrain, and 5-year/100,000-mile anti-perforation protection. Ford only covers its Fusion for 3 years or 36,000 miles, with 5 years or 60,000 miles of roadside assistance and powertrain coverage.


Performance and Efficiency


  • Optima is the more powerful, confident ride. It features a 185-horsepower, 2.4-liter four-cylinder engine in LX and S trims, capable of delivering 178 pound-feet of torque and paired with six-speed automatic transmission. Fusion features only a 175-horsepower, 2.5-liter Duratec I4 that puts out only 175 pound-feet in S trims. Plus, you'll only find a 181-horsepower, 1.5-liter EcoBoost in the step up to Fusion SE.
  • A turbocharged 178-horsepower, 1.6-liter I4 comes standard in EX, ready to deliver a spirited 195 pound-feet and mated to a seven-speed dual-clutch transmission. That means there's no manual clutch fumbling, and no feeling of a torque converter during shifts. Fusion doesn't offer a DCT in any of its trims.
  • Optima SX showcases a 245-horsepower, 2.0-liter inline-four in SX, ensuring high performance with 260 pound-feet of torque and the ease of use of a six-speed auto transmission. Fusion features a comparable 240-horsepower, 2.0-liter in higher trims, but as you can see, Optima maintains its edge. You'd need to go top-of-the-line in Fusion to a 2.7-liter V6 to get 325 horses under the hood.
  • Making possible up to an EPA-estimated 25 city MPG, 35 highway MPG, and 29 combined MPG in its base. Optima is more economical with fuel. Fusion gets only up to 21 city MPG, 31 highway MPG, and 25 combined MPG respectively.
  • Optima gets even better near the top of the line, capable of up to up to 27 MPG city, 37 MPG highway, and 31 MPG combined. Fusion's advance can still only get up to 23 MPG city, 34 MPG highway, and 27 MPG combined, and that's with Auto Stop-Start technology.




  • A new Kia Optima demonstrates our automaker's commitment to the security of your drive-time. Blind-spot, rear cross-traffic, forward collision, and park-distance warning systems, lane change assist and departure warnings, lane keeping assist, a driver attention warning feature, and a rear-camera display all come standard across the lineup. Plus, forward collision-avoidance assistance comes standard in base models, pedestrian detection and smart cruise control with stop & go come standard in upper trims, and a surround view monitor comes standard at the line's apex. Fusion, on the other hand, only features a BLIS (blind spot information system), cross-traffic alert, a lane-keeping system, and pre-collision assist with automatic emergency braking and adaptive cruise control with stop-and-go is optional, coming standard in later trims.




  • Between them, Optima is slightly better-equipped than Fusion. It features CleanTex anti-bacterial, anti-soil, and anti-static cloth seating for durability in base trims. Those of Fusion aren't quite designed to stand up to travel hazards.
  • Leatherette-bolstered cloth seats feature prominently in Optima S. Leather trim isn't offered, however, in Fusion SE.
  • Air conditioning in Optima LX becomes dual-zone full auto temperature control in its S trim, and you'll find a comparable upgrade in Fusion from its S to SE trim, but full leather accommodations come standard further up the Optima line. They're heated in front in EX and SX trims, ventilated in front in SX, and available heated in the rear in SX. ActiveX seating comes standard in Fusion SEL, and it's heated in front, but it's not quite as luxurious as the feel of leather.




  • Optima is leading-edge on the tech to put your entertainment experience front and center. 8-inch touch-screen UVO play infotainment comes standard in Optima LX, which only a smaller SYNC system appears in Fusion S.
  • There's an 8-inch UVO link variant with SiriusXM in Optima S and EX, and its Fusion counterpart offers a comparable SYNC 3 system, to be sure. Plus, voice-command navigation, SiriusXM Traffic updates, and an HD Radio come standard in Optima SX, met by the similarly equipped Fusion Titanium trim. You can even find six-speaker audio, which becomes a 630-watt, 10-speaker Harman/Kardon QuantumLogic Premium Surround Sound system in higher trims, matched in Fusion by four- and six-speaker systems that graduate to 11-and 12-speaker premium options in higher trims. However, Apple CarPlay and Android Auto come standard no matter which Optima trim you prefer, making it easy to bring your smartphone along for the ride. Fusion has Android Auto compatibility only -- not the best news for iPhone users.


Test Drive the New Kia Optima Here in Pendleton Today!

There's plenty more where these exciting advancements came from. Give us a call to schedule some time behind the wheel or stop by 5281 Highway 76 for a visit, and we'll be sure to give you the full tour!




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